Every project begins with intent, but the magic happens in the execution. Collaborating with Leo Burnett, I assisted in the end-to-end development of the 7up pitch deck, translating high-level brand strategy into a tangible visual direction. Beyond the deck, I spearheaded the production coordination, ensuring that the narrative approach from mood and composition to storytelling was seamlessly realized on set. This wasn't just a shoot; it was the meticulous process of turning a treatment note into a final, refreshing visual reality.